Included features:
- Ad-free playback for “most videos” — covering categories like gaming, cooking, fashion, news, etc.
- Works across devices (phones, laptops, TVs).
Limitations / what’s excluded:
- Ads may still appear on Shorts, search results, and music content.
- No background play (cannot play videos while the screen is off or using other apps).
- No offline downloads of videos.
- Does not include YouTube Music — music streaming and music video content still use ads under this plan.
Pricing & Global Context
In India, Premium Lite’s price is ₹89 per month, which is significantly cheaper than the full YouTube Premium plan priced at ₹149 per month.
Globally, Premium Lite is already available in some markets. In the U.S., it is priced at $7.99 per month. The original blog describes this as a pilot expansion into India following availability in several countries.
YouTube notes that YouTube Music + Premium combined services have more than 125 million subscribers globally (including trials). This expansion seems aimed at converting more of the ad-supported user base into paying customers.
Why YouTube Is Doing This
The launch of Premium Lite seems to be a strategic move:
- Capture users who want a cleaner video experience but don’t need all features of full Premium.
- Provide a lower barrier to subscription, especially in price-sensitive markets like India.
- Expand revenue diversification beyond ad revenue, giving more predictable subscription income.
Where It Fits & Who Should Pick It
This plan is ideal for users who mainly watch videos (not music) and want fewer disruptions. But if you listen to YouTube Music, watch lots of Shorts, or need downloads or background play, the full Premium plan is still the better option.
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