Prabhas’ upcoming film The Raja Saab has secured a massive $10 million rights deal for North America. Here’s what that means for Tollywood’s global reach and box office expectations.

Big Money for The Raja Saab

Telugu superstar Prabhas is making waves again—with the North American theatrical rights for his next venture The Raja Saab reportedly sold for USD 10 million. This high-value rights deal is significant for Indian cinema, reflecting increased international confidence in Telugu films’ drawing power abroad. (Times of India)

While the full extent of revenue sharing and marketing costs is not yet public, the USD 10 million figure suggests strong expectations of overseas box office performance. It sets The Raja Saab apart, especially among non-Bollywood films in global markets.

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What the Deal Signals

1. Tollywood’s global reach
   Over the past decade, Telugu films like Baahubali, RRR, and Pushpa have made inroads internationally. A $10M deal boosts the message: even in the US/Canada, audiences will turn out for leading Indian talent.

2. Risk and reward
   Distributors are betting heavily. For them to break even, The Raja Saab will need strong performance in urban and suburban theaters, as well as positive word-of-mouth and extended run times.

3. Future prospects
   If successful, this deal could open doors for other Telugu films to get large pre-sale deals in markets like North America, Europe, Middle East.