New Dublin Steakhouse Denies Link to Entrecôte Brand

New “Entrecôte” Steak Restaurant in Dublin Clarifies It’s Not Part of Original Group.

A newly opened steak restaurant in Dublin recently stirred confusion among diners by using the name “Entrecôte”, often associated with the original, famous French steakhouse group. According to local reports, the owners recently issued a statement clarifying that they are not affiliated with the original Entrecôte franchise or brand.

The restaurant’s branding and signage had led many to assume it was an official branch of the well-known Entrecôte group.

In response to public questions and concerns, the new restaurant’s management admitted the similarity in name was coincidental, and insisted they should not be viewed as a licensed or franchise offshoot.
They emphasized that their menu, recipes, staff, and operations are independent, without support or oversight from the original Entrecôte team.

Paul McGlade, who is behind the Dublin project, has now provided a statement clarifying the situation.

“Entrecôte Dublin is a new independent restaurant offering a French-inspired dining experience, no bookings, high-quality steak, unlimited fries and so on,” he said.

“Entrecôte Dublin is not associated with similar L’Entrecôte / Entrecôte restaurants around the world.

“There are many separate operators inspired by a similar concept, which originated in France.

“We would like to clarify that while we were keen to convey the influence of the well-known concept on the offering, Entrecôte Dublin is an independent business and looks forward to continuing to provide this concept to Dublin diners,” he added.

Entrecôte Dublin will serve steaks, sourced from Tipperary, with the restaurant’s own version of the classic French sauce and hand-cut Irish fries, operating on a walk-in-only basis.

The PR firm handling the opening of the Dublin restaurant has since released a statement noting it had “terminated its relationship with Entrecôte Dublin effective immediately”.

Many steak lovers expected the same standards, signature sauces, or ambiance associated with the Entrecôte brand. The clarification sets realistic expectations for food, service, and experience.

Using a name that conjures established reputation can mislead customers and, if not handled transparently, risk legal or consumer backlash.

Dublin’s competitive restaurant scene values authenticity. Independent operators must carefully manage branding to build trust and avoid reputational confusion.