Black Friday Sale or Great Indian Festival: Smart Buyers’ Guide 2025

Amazon Great Indian Festival vs US Black Friday Deals — What’s Worth Buying?

Compare Amazon’s Great Indian Festival and US Black Friday deals. Which offers better discounts, what to buy in 2025, and where to shop smartly from UK/US audiences’ view.

Every festive season brings a tidal wave of online sales, but two events stand out: Amazon’s Great Indian Festival and the classic US Black Friday. For shoppers in the UK and US — and those keeping an eye on India — these sales offer massive opportunities. Let’s see which is worth watching in 2025.

Amazon’s Great Indian Festival has already broken records, drawing over 380 million visits in its first 48 hours, with 70% of traffic from India’s Tier 2 and 3 cities. This event spans a few days, offering deals across electronics, home goods, fashion, and more. Right now, deals on high-end items like mirrorless cameras are fetching attention, and shoppers can stack bank discounts or exchange offers.

On the flip side, Black Friday in the U.S. has become synonymous with deep discounts — especially in electronics, appliances, and fashion. In 2024, total U.S. online sales during Black Friday soared to $10.8 billion, marking a 10.2% increase over the previous year. That kind of spending power attracts brands to slash prices aggressively.

So, which sale is better?

If you live in the U.S. or UK, Black Friday is easier to access. No import duties, direct shipping, local warranties — these advantages make buying big-ticket items like TVs or laptops less risky. Also, U.S. discounts tend to be steep — some reports show average markdowns around 68%.

However, if you’re in India or targeting Indian deals, the Great Indian Festival gives access to local bargains and exclusive offers. You can find up to 80% off home décor items and deep discounts on smartphones. Because GST benefits are passed on, many deals become cheaper for domestic buyers.

Another factor is timing. The Indian sale often happens before Diwali (September–October), while Black Friday lands at the end of November. That means you can catch early deals in India before the global shopping rush. For buyers who don’t want to wait until November, that’s a plus.

So what should you buy and when?

• Electronics & gadgets: If you’re in U.S./UK, better to wait for Black Friday.

• Home décor, small appliances, fashion: Indian deals may be unbeatable domestically during Great Indian Festival.

• When in India: You benefit more from Great Indian Festival — lower shipping, no import hassles, local support.

For U.S. and UK buyers, Black Friday remains king — deeper discounts, smooth logistics, and familiarity. But for shopping inside India or scoring regionally unique deals, Amazon’s Great Indian Festival dominates the space. Use both — take advantage of early Indian sales for local deals, and then tap into Black Friday for major electronics later.